Interview Concept · Campaign Strategy

THE
ODYSSEY.
AN EPIC
QUEST.

Year2026 Client[CONFIDENTIAL] StatusConcept
Creative Strategist Campaign Concept ARG Designer World Builder

A short, sharp pitch in response to a creative strategist interview task.

View the Deck ↓
Step Into The Odyssey. Transparent OOH frame installation.

The Ask

Pitch a
campaign.
Make it sharp.

A creative strategist interview task. Choose a title or brand entering the pop culture space and pitch a campaign for it. Short, insight led, strategically grounded.

The Approach

An Odyssey
worthy of the
story.

I chose The Odyssey. Christopher Nolan's adaptation of Homer's epic, shot entirely on IMAX 70mm, arriving July 2026.

The audience for a film like this is already a fandom. Highly invested, completionist, looking for something to participate in rather than something to consume. So the campaign doesn't sell a film. It invites people onto their own Odyssey.

A fan-native ARG structured as a hero's journey across three chapters: The Call, The Road of Trials, The Return Home. Audiences cross the threshold, take on the challenges, and return changed.

The full proposal lives in the deck below.

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