Armageddon

The Challenge

1,300
engineers.
One world.

Design an experience for ARM's annual conference that sat alongside the content and track sessions — one that brought the company's values to life so engineers could live them, not just be told about them. Working together. Using technology to help humanity. Meeting new people, solving problems, starting conversations.

Not a passive audience. Not a lecture hall. A shared world built for 1,300 engineers to genuinely inhabit for a day.

The Solution

It's the end of
the world as we
know it.

A post-apocalyptic world split across five biomes — The Swamp, The Grove, The Arkive, The Hollows, and The Hive. Attendees became ARKITECTS on a mission to restore the planet by retrieving machine parts from secret caches hidden in the wild.

The narrative: Ark Industries built Arks to keep people safe underground. Now the mission was to upgrade the A.R.M.A.G.E.D.D.O.N. machine and restore life above. The visual world was retro-futuristic — inspired by Vault-Tec, Red Dwarf, and the TVA from Loki — bold, weathered, and punchy.

Activities across the three days: survival orientation quizzes, faction formation, market cap challenges, and game zones with hands-on challenges — UV mushroom identification, riddles, physical time trials, and escape room elements.

What was built

1,300

ARKITECTS

5

Unique Biomes

3

Days of Immersion

ICC

Birmingham Transformed

See it in action

SEE IT IN ACTION

Event Highlights

Creative Overview

View Case Study →

The World of Armageddon

Five biomes.
One mission.

The visual world was retro-futuristic — Vault-Tec meets Red Dwarf, weathered and punchy. Each biome had its own identity, game challenges, and environmental design.

The Swamp

The Grove

The Arkive

The Hollows

The Hive

The Games

Every biome had
its own challenge.

UV mushroom identification — **UV mushroom ID.** Identify the safe ones under blacklight before the timer runs out.

Riddle cipher — **Riddles & ciphers.** Collaborative puzzle solving tied to ARK lore.

**Physical time trials.** Dexterity + speed challenges staged across the Hive.

**Escape room.** Locked rooms, hidden caches, team comms under pressure.

Arkive music game — **Music Arkive.** Identify tracks, genres and eras in the Arkive's sound challenge.

Key Art

ARK Industries
Propaganda.

DONNIE — You're contractually obliged to save the world

DONNIE — I'm programmed to believe in you

Operations Manual

The Collateral.

Every print touchpoint — from floor-standing meterboards to branded T-shirts — designed within the ARK Industries world. The visual language held from the brief document to the last piece of environmental signage.